Google Creator Playbook Version 4 Bedienungsanleitung PDF herunterladen (Seite 55)

YouTube Analytics

2. Know Where Viewers Are Finding Your Videos

Understanding which trac sources drive the

greatest viewership can help you get the most out

your audience development eorts. Consider

allocating your strategic eorts where your videos are

getting the most traction. And remember, it’s not just

the quantity, but the quality of views that matter

(See “Average View Duration” in the image below to

see which sources are responsible for the most

engaged viewers).

Key Reports:

• Playback Locations - Shows YouTube pages and

embedding sites where viewers watch your videos.

• Trac Sources - Shows external sites and YouTube

features linking viewers to your videos.

Sample Report Uses:

• Increase viewership from YouTube Search and

YouTube Suggested modules by creating eective

titles and descriptions, captivating thumbnails, and

engaging content.

• Increase viewership from Homepage Feeds &

Subscriptions by frequently and consistently

uploading content that your audiences crave most.

• Examine the Embedded Player and External

Websites reports to learn which sites are promoting

your content and consider reaching out to them for

cross-promotions and/or collaborations.

• Select the “Show Subscribers Only” checkbox on

the Trac Sources report to see viewership trends

from your channel subscribers.

• Check the “Average View Duration” column on all

trac reports to determine which sources are

driving viewership with the highest view duration

(a great indicator of viewership quality).

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Google Creator Playbook Version 4 Bedienungsanleitung Seite 55