Google Creator Playbook Version 4 Bedienungsanleitung PDF herunterladen (Seite 67)

Cross-promotion & Collaboration

General Best Practices

• Collaborate with channels that attract similar

demographics.

• Appear, guest-star or contribute to other channels

and vice-versa. Leverage each other’s audience to

nd new viewers.

• Record video chats, hold Hangouts on Air, or

incorporate video from a collaboration partner on

your channel.

• Use annotations, playlists, links in description and

clear direction within the video to help the viewer

watch more.

• Be active on your channel during any cross-

promotion period. Interact with new viewers.

• Feature your best videos or playlists when you

expect a lot of new channel visitors.

• Make sure to have an eective programming

schedule after cross-promotions. The content you

publish in the weeks after gaining new subscribers

will determine if these new viewers remain

subscribed and active with your channel.

Think holistically about your YouTube community.

Sure, it includes your most avid fans and followers, but

it also includes other YouTube creators. Identify similar

or relevant channels and invest in these relationships.

Accessing new audiences on YouTube begins with

nding the channels where those audiences are

already engaged.

It’s a good idea to identify similar or relevant channels

with whom to work on cross-promotion and

collaboration in a mutually benecial manner. Though,

rst you must do the work to build your content, your

channel, and your audience into something that other

channels will want to support or partner with.

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Google Creator Playbook Version 4 Bedienungsanleitung Seite 67