Google DoubleClick Build.Guide Bedienungsanleitung PDF herunterladen (Seite 2)

at midnight. On subsequent to the page, users will receive either the full Billboard or the (un)branded show button,

depending on the state they last selected. Show button exists in the Flash execution.

1.. HTML page completes load which includes hardcoded iframe.

2.. Using document.write in JavaScript, ad tag is loaded into iframe (impression +1).

3.. Studio Flash creative loads into ad tag and ExternalInterface call is made from Flash to JavaScript

function on page to return cookie value.

4.. JavaScript function checks for cookie existence / value and returns to Flash.

5.. If cookie does not exist, do the following :

>. JavaScript should set cookie with value of expanding, expiring at midnight.

>. Rich media Flash unit should be set to expanded 970x250 state.

>. Full Billboard creative assets should be loaded into ad tag through Flash parent file.

>. Ad unit div dimensions should be styled to 970x250 through CSS.

If cookie does exist and is set to expanded, do the following :

>. Rich media Flash unit should be set to expanded 970x250 state.

>. Full billboard creative assets should be loaded into ad tag through Flash parent file.

>. Ad unit div dimensions should be defined to 970x250 through CSS.

If cookie does exist and is set to collapsed, do the following :

>. Rich media Flash unit should be set to collapsed 196x31 state.

>. Collapsed show ad button creative assets should be loaded into ad tag through Flash parent file.

>. Ad unit div dimensions should be set to 300x31 and positioned to the right of the page through

CSS.

6.. On click to close button from Flash, do the following :

>. ExternalInterface call should be made to JavaScript to collapse.

>. JavaScript should reset cookie value to collapsed.

>. Rich media Flash unit should be set to collapsed 196x31 state.

>. Collapsed show ad button creative assets should be loaded into ad tag through Flash parent file.

>. Ad unit div dimensions should be set to 300x31 and positioned to the right of the page through

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Google DoubleClick Build.Guide Bedienungsanleitung Seite 2