Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Gui Bedienungsanleitung PDF herunterladen (Seite 14)

GETTING STARTED

WITH

VIDEO

Intro

Plan

Shoot

Edit Publish

See Mike Chang’s channel at: www.youtube.com/sixpackshortcuts

Spend ve minutes exploring YouTube and you’ll see that people have found

dozens of ways to promote their businesses. You could create a quick how-to,

shoot a customer testimonial, or simply share a little about yourself and what

you do. How you choose to showcase your business depends on your goals,

your audience, and their needs.

Step 2: Choose a Creative Approach

Success Story: Mike Chang’s Six Pack Shortcuts

On March 1, 2010, tness entrepreneur Mike Chang

decided to shoot a simple four-minute exercise routine

and post it to YouTube. It was a good start and Mike

stuck with it, adding more videos and promoting them

with video ads.

Today, Mike has more than 89 videos on his channel

with more than 82 million views: dierent types of

videos that market his business to distinct audiences.

He uses educational videos to demonstrate specic

routines, testimonials to show customer success stories,

and even parody videos to entertain his viewers.

On the following pages, you’ll nd some creative themes you can use to make

a video in just a few hours. The three main categories are informational,

educational, and sales.

Learn more about how Mike does it at www.youtube.com/advertise

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Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Gui Bedienungsanleitung Seite 14