Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Gui Bedienungsanleitung PDF herunterladen (Seite 43)

Intro

Video

Channel

Design Dialogue

MANAGING YOUR

VIDEOS

Think of your title as the headline of your video. A good title

entices someone to watch your video and includes keywords

and phrases that customers use when they search for

videos.

Keep your title short, specic, and use keywords at the

beginning. If you want to include your brand name in the title

and your brand isn’t well known, include it at the end.

Vera is the artist and owner of Vera Simon Jewelry.

She’s uploading a video showcasing her new collection

of women’s watches.

She makes a short list of possible titles, then chooses

one that she thinks would excite her audience,

“Gorgeous Women’s Watches from Vera Simon Jewelry.”

Step 1: Add a Title

TIP: You can use Google’s free AdWords Keyword Tool

to nd search terms related to your business. Give it

a try at adwords.google.com/keywordtool

Vera’s eye-catching title

1 2 ... 38 39 40 41 42 43 44 45 46 47 48 ... 121 122

Keine Kommentare

Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Gui Bedienungsanleitung Seite 43