Google Search Appliance Creating the Search Experience Bedienungsanleitung

Google Search ApplianceCreating the Search ExperienceGoogle Search Appliance software version 7.0September 2012

Google Search Appliance: Creating the Search Experience Introduction 10In this phase, you can use the default search and results pages, which are both

Google Search Appliance: Creating the Search Experience Customizing the User Interface 1003. Click check boxes to show or hide the result Snippet, URL

Google Search Appliance: Creating the Search Experience Customizing the User Interface 101All the customizations in this figure were made using the XS

Google Search Appliance: Creating the Search Experience Customizing the User Interface 102Opening the XSLT Stylesheet EditorThe XSLT Stylesheet Editor

Google Search Appliance: Creating the Search Experience Customizing the User Interface 103The default name for the stylesheet is frontendname_frontend

Google Search Appliance: Creating the Search Experience Customizing the User Interface 104Comments precede each section, so that you know whether a se

Google Search Appliance: Creating the Search Experience Customizing the User Interface 105Changing Result ElementsThe Result elements section of the X

Google Search Appliance: Creating the Search Experience Customizing the User Interface 106Changing Other VariablesThe Other variables section of the X

Google Search Appliance: Creating the Search Experience Customizing the User Interface 107Changing the Language of the User InterfaceYou can have your

Google Search Appliance: Creating the Search Experience Customizing the User Interface 108Here is the recommended sequence for customizing a user inte

Google Search Appliance: Creating the Search Experience Customizing the User Interface 109Managing Customized XSLT StylesheetsIf you customize XSLT st

Google Search Appliance: Creating the Search Experience Introduction 11Customizing the Basic Search ExperienceIn phase two, suppose you want to custom

Google Search Appliance: Creating the Search Experience Customizing the User Interface 110• “Make Search Ubiquitous” on page 110• “Make Sure the Searc

Google Search Appliance: Creating the Search Experience Customizing the User Interface 111Make Help Easily AvailableA link to a help page should be ac

Google Search Appliance: Creating the Search Experience 112Chapter 4Advanced Customization Topics Chapter 4About This DocumentThis section describes t

Google Search Appliance: Creating the Search Experience Advanced Customization Topics 113HTML Form Example PageThe HTML form example page shown below

Google Search Appliance: Creating the Search Experience Advanced Customization Topics 114Inline Frame Example page The inline frame example page shown

Google Search Appliance: Creating the Search Experience Advanced Customization Topics 115Integrating Search into Web PagesIf your goal is to integrate

Google Search Appliance: Creating the Search Experience Advanced Customization Topics 1163. For the src attribute of the inline frame tag, specify htt

Google Search Appliance: Creating the Search Experience Advanced Customization Topics 117• Capture the query terms in a text input field named q• Spec

Google Search Appliance: Creating the Search Experience Advanced Customization Topics 118This approach is used in the “HTML Form Example Page” on page

Google Search Appliance: Creating the Search Experience Advanced Customization Topics 119XSLT Code for the Secure Search Checkbox This customized sear

Google Search Appliance: Creating the Search Experience Introduction 12Headphones and headsetsSuitable for all users, these headphones are for any typ

Google Search Appliance: Creating the Search Experience Advanced Customization Topics 1203. Scroll down within the search box input form section to lo

Google Search Appliance: Creating the Search Experience Advanced Customization Topics 1214. Replace the default code with the custom code shown below

Google Search Appliance: Creating the Search Experience Advanced Customization Topics 122XSLT Code for Specifying Query Parameters The source attribut

Google Search Appliance: Creating the Search Experience Advanced Customization Topics 1234. Scroll to the end of the form parameters template, <xsl

Google Search Appliance: Creating the Search Experience Advanced Customization Topics 124Including an Image Link for ResultsPlacing small images in th

Google Search Appliance: Creating the Search Experience Advanced Customization Topics 125Adding Image Link Code to your XSLT Stylesheet To modify a st

Google Search Appliance: Creating the Search Experience Advanced Customization Topics 126XSLT Code for Custom Text The product descriptions in the res

Google Search Appliance: Creating the Search Experience Advanced Customization Topics 127You must explicitly retrieve the meta tags in the result set

Google Search Appliance: Creating the Search Experience Advanced Customization Topics 1286. Make the following change to the code: <xsl:otherwise&g

Google Search Appliance: Creating the Search Experience Advanced Customization Topics 1292. Locate the following comment.<!--====Advanced Search Op

Google Search Appliance: Creating the Search Experience Introduction 13Supporting Multiple Languages This example illustrates how you can deploy searc

Google Search Appliance: Creating the Search Experience Advanced Customization Topics 1306. Create a front end named “example-frontend” and import the

Google Search Appliance: Creating the Search Experience Advanced Customization Topics 131• fox_poopal_small.jpg• prince_large.jpg• prince_small.jpg• r

Google Search Appliance: Creating the Search Experience 132Appendix AQuick Reference Appendix AThe Google Search Appliance has features that enable sy

Google Search Appliance: Creating the Search Experience Quick Reference 133KeyMatch Serving > Front Ends > KeyMatch“Using KeyMatches to Guide Us

Google Search Appliance: Creating the Search Experience Quick Reference 134Search Experience Administration Best PracticesThe following table lists be

Google Search Appliance: Creating the Search Experience Quick Reference 135Admin Console PagesThe following table lists search appliance Admin Console

Google Search Appliance: Creating the Search Experience Quick Reference 136Serving > Front Ends > Output Format “Using Dynamic Result Clusters t

Google Search Appliance: Creating the Search Experience 137IndexSymbols&client search parameter 90&proxystylesheet search parameter 90&sit

Google Search Appliance: Creating the Search Experience Index 138document previewsdescription 21using 79domain filter 54duplicate directories filter 1

Google Search Appliance: Creating the Search Experience Index 139languagesfilters 55query expansion 59supporting multiple 13user interface 107MMacinto

Google Search Appliance: Creating the Search Experience Introduction 14• The arrangement of the search resultsA default front end is built into the se

Google Search Appliance: Creating the Search Experience Index 140search parameters 121search query 28search resultscustom snippets 125enhancing 19–23i

Google Search Appliance: Creating the Search Experience Index 141XSLT stylesheetapplying 30customizing 100–106description 91exporting 102importing 103

Google Search Appliance: Creating the Search Experience Introduction 15 Collections are independent of front ends. However, you can use a custom front

Google Search Appliance: Creating the Search Experience Introduction 16• Run the search again• Get relevant resultsThe choice of clicking a spelling s

Google Search Appliance: Creating the Search Experience Introduction 17For more information about related queries, refer to “Using Related Queries to

Google Search Appliance: Creating the Search Experience Introduction 18For example, suppose an end user who looking for information about the history

Google Search Appliance: Creating the Search Experience Introduction 19Google dictionaries of synonyms for English, French, Italian, German, Spanish,

Google Search Appliance: Creating the Search Experience 2Google, Inc.1600 Amphitheatre ParkwayMountain View, CA 94043www.google.comSeptember 2012© Cop

Google Search Appliance: Creating the Search Experience Introduction 20Integrating Real-Time DataIn some instances, the most relevant result for a sea

Google Search Appliance: Creating the Search Experience Introduction 21To integrate structured data in search results, use the Serving > OneBox Mod

Google Search Appliance: Creating the Search Experience Introduction 22Refining Search Results Enterprise content often contains information that is n

Google Search Appliance: Creating the Search Experience Introduction 23Influencing Results RankingOn the search appliance, 100 algorithms are used to

Google Search Appliance: Creating the Search Experience Introduction 24Changing the User Interface As shown in “Focusing on End Users” on page 9, the

Google Search Appliance: Creating the Search Experience Introduction 25• KeyMatches• Results listingsYou can edit the XSLT stylesheet using the search

Google Search Appliance: Creating the Search Experience Introduction 26This section provides overview tables of the different pages that you can use t

Google Search Appliance: Creating the Search Experience Introduction 27Elements Defined on Other Admin Console PagesThe following table provides an ov

Google Search Appliance: Creating the Search Experience Introduction 28 Search Experience BackgroundThe Google Search Appliance response to a search q

Google Search Appliance: Creating the Search Experience Introduction 29• Attributes that specify input elements, such as a search box and search butto

Google Search Appliance: Creating the Search Experience 3ContentsChapter 1 Introduction ...

Google Search Appliance: Creating the Search Experience Introduction 30For information about returning XML results to end users, refer to the Search P

Google Search Appliance: Creating the Search Experience 31Chapter 2Best Practices Chapter 2The Google Search Appliance has features that enable system

Google Search Appliance: Creating the Search Experience Best Practices 32Return search results from Google AppsCloud Connect > Google AppsIntegrati

Google Search Appliance: Creating the Search Experience Best Practices 33Personalizing the Search ExperienceThe Google Search Appliance enables you to

Google Search Appliance: Creating the Search Experience Best Practices 34 In this document, descriptions of features that you can use to personalize t

Google Search Appliance: Creating the Search Experience Best Practices 35Gathering Information about the Search Experience Before you can effectively

Google Search Appliance: Creating the Search Experience Best Practices 36Values in Advanced Search ReportsAn entry is composed of comma-separated valu

Google Search Appliance: Creating the Search Experience Best Practices 37Optionally, you can also:• Add custom click types (see “Adding Custom Click T

Google Search Appliance: Creating the Search Experience Best Practices 38Interpreting Detailed Data About User ClicksThe examples in this section show

Google Search Appliance: Creating the Search Experience Best Practices 39Getting Baseline MeasurementsBefore you begin personalizing the search experi

Google Search Appliance: Creating the Search Experience Contents 4Chapter 2 Best Practices ...

Google Search Appliance: Creating the Search Experience Best Practices 40Personalizing the Search Experience Using Front EndsUsing your analyses of us

Google Search Appliance: Creating the Search Experience Best Practices 41Using the Automatic Self-Learning ScorerIf you enable advanced search reporti

Google Search Appliance: Creating the Search Experience Best Practices 42You can submit any number of URLs per word, phrase, or exact match. By defaul

Google Search Appliance: Creating the Search Experience Best Practices 43• Reword the label from KeyMatch to Recommended Links• Change the KeyMatch te

Google Search Appliance: Creating the Search Experience Best Practices 44Working with Related QueriesTo work with related queries, use the Related Que

Google Search Appliance: Creating the Search Experience Best Practices 45Using Dynamic Result Clusters to Narrow Searches Sometimes, users search with

Google Search Appliance: Creating the Search Experience Best Practices 46Using the Page Layout HelperTo enable or disable dynamic result clusters usin

Google Search Appliance: Creating the Search Experience Best Practices 47Using Dynamic Navigation to Help Users Explore Results In many cases, content

Google Search Appliance: Creating the Search Experience Best Practices 48There is no limit to the number of attributes that you can configure in dynam

Google Search Appliance: Creating the Search Experience Best Practices 49Enabling Dynamic NavigationDynamic navigation is disabled by default. To enab

Google Search Appliance: Creating the Search Experience Contents 5Providing User Results 75Adding a User Results Configuration 75Moderating User Res

Google Search Appliance: Creating the Search Experience Best Practices 50After this step, the search appliance starts computing the dynamic navigation

Google Search Appliance: Creating the Search Experience Best Practices 51Providing Expert Search for UsersYou can enhance the search experience for yo

Google Search Appliance: Creating the Search Experience Best Practices 52Using People Search In the current search appliance release, people search is

Google Search Appliance: Creating the Search Experience Best Practices 53Before configuring people search, create a people search source collection. A

Google Search Appliance: Creating the Search Experience Best Practices 543. Under Sidebar Elements, click People Search results.4. Click Save Page Lay

Google Search Appliance: Creating the Search Experience Best Practices 55You can use multiple filters in a front end. For example, a front end that is

Google Search Appliance: Creating the Search Experience Best Practices 56Suppose you have created a front end for users in Switzerland. You want to re

Google Search Appliance: Creating the Search Experience Best Practices 57The following table lists front end meta tag value types and the input parame

Google Search Appliance: Creating the Search Experience Best Practices 58You can add URL patterns at any time, and they will be immediately removed fr

Google Search Appliance: Creating the Search Experience Best Practices 59Using Preconfigured Local Query Expansion FilesBy default, query expansion te

Google Search Appliance: Creating the Search Experience Contents 6Chapter 4 Advanced Customization Topics ...

Google Search Appliance: Creating the Search Experience Best Practices 602. If the file will contain accented characters and you have not already chec

Google Search Appliance: Creating the Search Experience Best Practices 61Examples of valid entries:{run, runs, running, ran}{widgets, parts, items}Exa

Google Search Appliance: Creating the Search Experience Best Practices 62Using StopwordsA stopword is a search term that is ignored by the search appl

Google Search Appliance: Creating the Search Experience Best Practices 63• Creating a language filter in a front end by using the Filters tab of the S

Google Search Appliance: Creating the Search Experience Best Practices 64When the user clicks a translation link, the search appliance sends the conte

Google Search Appliance: Creating the Search Experience Best Practices 65All languages • Arabic• Danish• German• Greek• English• Spanish• Finnish• Fr

Google Search Appliance: Creating the Search Experience Best Practices 66Middle East • Arabic• Greek• English• French• Hebrew• Turkishhttp://dl.google

Google Search Appliance: Creating the Search Experience Best Practices 67You can enable search appliance support for a language bundle by performing t

Google Search Appliance: Creating the Search Experience Best Practices 68To enable/disable click-jacking defense:1. Click Serving > Query Settings.

Google Search Appliance: Creating the Search Experience Best Practices 69Using Result Biasing to Influence Result Ranking The Google Search Appliance

Google Search Appliance: Creating the Search Experience 7Chapter 1Introduction Chapter 1The Google Search Appliance has features that enable system ad

Google Search Appliance: Creating the Search Experience Best Practices 70Using Source BiasingUsing source biasing, you can boost or weaken the relevan

Google Search Appliance: Creating the Search Experience Best Practices 71In the front end for staff, you do not create a result biasing policy. This f

Google Search Appliance: Creating the Search Experience Best Practices 72For example, suppose that you have created a front end for your organization&

Google Search Appliance: Creating the Search Experience Best Practices 73For example, suppose a user is interested in changes to personnel policies. H

Google Search Appliance: Creating the Search Experience Best Practices 74If you want to use a customized XSLT stylesheet from an earlier release, refe

Google Search Appliance: Creating the Search Experience Best Practices 75Providing User ResultsYou can give users the capability of enhancing the sear

Google Search Appliance: Creating the Search Experience Best Practices 76Enabling Authentication for User ResultsWhen you enable authentication for us

Google Search Appliance: Creating the Search Experience Best Practices 77For example, suppose a user starts typing “Google Search Appliance” in the se

Google Search Appliance: Creating the Search Experience Best Practices 78To export query suggestions:1. Click Serving > Suggestions.1. Select a col

Google Search Appliance: Creating the Search Experience Best Practices 79Providing Document PreviewsDocument previews enable users to view a thumbnail

Google Search Appliance: Creating the Search Experience Introduction 8What Is the Search Experience?Whenever an end user tries to find information usi

Google Search Appliance: Creating the Search Experience Best Practices 80Optimizing the Speed of ResultsStudies show that you can lose more users due

Google Search Appliance: Creating the Search Experience Best Practices 81To identify search terms that do not return results, generate a search report

Google Search Appliance: Creating the Search Experience Best Practices 82• Time frame for the report (optional)For example, you might create a report

Google Search Appliance: Creating the Search Experience Best Practices 83To keep the search index clean, you can use both methods together or simply u

Google Search Appliance: Creating the Search Experience Best Practices 84For more information about this topic, refer to Adding a Menu to Search by Co

Google Search Appliance: Creating the Search Experience Best Practices 85To search for terms that appear in either the “sales” or “marketing” collecti

Google Search Appliance: Creating the Search Experience Best Practices 86Conducting a User Satisfaction SurveyA survey can be an effective way of soli

Google Search Appliance: Creating the Search Experience Best Practices 876. Is the query result description (snippet) useful?• Definitely• Somewhat• N

Google Search Appliance: Creating the Search Experience 88Chapter 3Customizing the User Interface Cha pter 3The Google Search Appliance has features t

Google Search Appliance: Creating the Search Experience Customizing the User Interface 89For employees, you a want user interface that:• Offers multip

Google Search Appliance: Creating the Search Experience Introduction 9What Is Personalization?Several Google Search Appliance features enable you, as

Google Search Appliance: Creating the Search Experience Customizing the User Interface 90If you customize a user interface, you should create another

Google Search Appliance: Creating the Search Experience Customizing the User Interface 91• Using the XSLT Stylesheet Editor in the search appliance or

Google Search Appliance: Creating the Search Experience Customizing the User Interface 92With a few simple changes, you can make a user interface that

Google Search Appliance: Creating the Search Experience Customizing the User Interface 93Opening the Page Layout HelperThe Page Layout Helper appears

Google Search Appliance: Creating the Search Experience Customizing the User Interface 943. Enter the location and name of your company logo.You may h

Google Search Appliance: Creating the Search Experience Customizing the User Interface 95The following figure shows a search box that has been customi

Google Search Appliance: Creating the Search Experience Customizing the User Interface 962. Click the right arrow next to Search Box to display the co

Google Search Appliance: Creating the Search Experience Customizing the User Interface 97• Sidebar elements (see “Changing Sidebar Elements” on page 9

Google Search Appliance: Creating the Search Experience Customizing the User Interface 98Changing Page Top Navigation LinksA search results page can i

Google Search Appliance: Creating the Search Experience Customizing the User Interface 992. Click the right arrow next to Search Results to display th