Google Apps for Work Bedienungsanleitung PDF herunterladen (Seite 57)

Change Management Guide 57

Phase 2: Early Adopter

Launch your marketing campaign

Time frame: Weeks 5–9

What and why: In the Core IT phase, you designed your internal

marketing campaign and secured staffing and resources. Now, as

your Early Adopters start to use Google Apps, you’ll launch your

campaign to

build awareness and promote resources about the

switch.

Most companies start to execute their organization-wide campaign

during the Early Adopter phase. This ensures that you don’t lose

momentum leading up to Global Go-Live.

The result: Your user community has greater awareness of the

Google

Apps deployment and the benefit of the change to them.

You’ve

piqued their interest and started to build their engagement

with

the upcoming switch.

“Use your communications to build

energy and excitement among your

user community.”

—Dave Hannon, Google Practice

Leader, Flexion

Flexion is a Google Apps Enterprise Partner

based in the United States.

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Google Apps for Work Bedienungsanleitung Seite 57